Farben’s new retail project is a comprehensive solution for unmanned shopping powered by an IoT platform, digital marketing, and a big data platform at its core, coupled with AI vision technology and video cloud technology to deliver “frictionless payment.” With technological breakthroughs in “unmanned shopping,” the project leads changes in service and collection models in the traditional software technology service industry. Meanwhile, the project also creatively introduces the concept of internet service, turning software delivery in the software customization industry into a delivery service model and fulfilling the goal of achieving win-win results with C-end users and B-end merchants.

The core contents of the project also include payment based on face recognition, AI recognition of merchandise, livestream video shopping guidance, and multimedia advertising notifications. Face recognition technology helps quickly recognize consumers’ face features and review their identities to complete “entrance and exit through face recognition.” Also, the AI recognition of merchandise helps automatically recognize the merchandise bought by consumers and automatically complete payment, achieving the goal of “frictionless payment.” Further, the advertising notification services help send advertising content to the big display screen on the shopping end and directly contact merchants as and when needed by consumers. At the same time, the picture and video advertising brought by multimedia makes it an advertising and promotion site.